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Last Monday we discussed 3 Tips to Share Your Cornerstone Content to the World.
This week we are sharing... "Content Marketing and Your Data Insights" ---
This is Post #5 of 5 in our 5 Steps to becoming Great at Online Marketing... Enjoy!!
Good content attracts visitors, but great content keeps readers engaged.
A good content marketing strategy must deliver the right content to the right person. Ensuring that your content marketing efforts are effective, you need to understand the data that relates directly to your content.
Sharing your content is imperative to the success of your content marketing strategy but just as important is being able to understand the data. Your business should be utilizing analytic tools that enable you to glean valuable insights into how you should focus these efforts and where your content is gaining traction.
Knowing where the majority of your traffic is coming from be it social, search engines or other types of websites can help you identify the channels that are best utilized to engage prospective customers.
Creating high-quality content goes a long way towards increasing the engagement and distribution of your content but your content should also be optimized for lead generation.
Understanding who your readers are allows you to tailor your content to solving your readers specific problem which results in higher engagement—and, better yet, higher conversion rates.
Also, when you continue to analyze your content’s performance over time, you can constantly improve — drawing in more traffic, more engagements, and more conversions and customers.
Most businesses create content as a way to generate awareness and position themselves as thought leaders in their niche. However, you must remember that the ultimate goal of your content marketing strategy should be to drive business growth.
Gaining insight into the metrics that are indicative of your contents' performance while being able to answer with compelling data, like number of leads generated is a strong KPI that can help guide your creation and distribution strategy.
Having your data at your fingertips in a visual format will help you get to the bottom of issues that need resolving, as well as identify big opportunities you may be missing out on.
For example, you may conclude that you should:
Even though these are fairly simplified examples, but even from insights such as these you can start to draw out some insights that may make all of the difference in generating engagement from your content.
By constantly scrutinizing the wealth of data you now have at your disposal, your business can create a robust plan that can refine key components of your content marketing strategy --- while making it stronger and one that everyone can believe in.
Looking for help and want to speak to one of our consultants about your content marketing and how it will help your business grow... contact us, today!
Last Monday we discussed Create High Quality Content, better yet create Cornerstone Content.
This week we are sharing... "3 Tips to Share Your Cornerstone Content to the World" ---
This is Post #4 of 5 in our 5 Steps to becoming Great at Online Marketing...
Publishing the right cornerstone content is a big part of the process of being successful with online content marketing.
Now that you have published your content, you will need to allow your content to gain its maximum exposure.
Promoting or syndicating your content on a daily basis can be a big challenge but informing your community and potential customers about your published content will enable you to:
Utilizing your snippets, should enable you to share your content for several weeks across all of your social media streams.
What’s Next…
So where you choose to promote your content helps to define the measurable success of gaining traffic and exposure of your brand and business. In next weeks post we will discuss Content Marketing and Your Data Insights.
Looking for help and want to speak to one of our consultants about your content marketing and how it will help your business grow... contact us, today!
Last Monday we discussed Understanding SEO in Content Marketing
This week we are sharing... "Create High Quality Content, better yet create Cornerstone Content" ---
This is Post #3 of 5 in our 5 Steps to becoming Great at Online Marketing...
Cornerstone content is quality content that draws visitors to your site, provides info to solve their problems and builds trust with your potential customer.
Many understand that company blogs are continuing to be a growing source of valuable information and with potential customers searching Google for answers to their questions -- your business’ quality content must be able to provide answers to their problems.
When planning your cornerstone content, a few of the most popular styles of content to create are:
The voice of your blogs and articles should feel like a conversation that you are having with your visitor. You should link, when possible, to other blogs and articles on your website that relate to your topic and that ensure a thorough understanding of your knowledge of your visitors problem.
Whitepapers and e-Books are unique content pieces published by your company and are ideal to hide access behind a sign-up form, so you can begin collecting lead information from your readers as they are educating themselves.
A better educated visitor means a higher qualified lead which usually leads to a better conversion rate for your website and business.
So as you begin to plan and create a strategy for your company’s cornerstone content, know that potential customers are hungry for solutions to their problems and your cornerstone content is the perfect opportunity to provide information that will solve their problems and build trust with your visitors.
"Learn 3 Ways that Cornerstone Content will help you Corner your Market"
Looking for help and want to speak to one of our consultants about your content marketing and how it will help your business grow... contact us, today!
Last Monday we discussed "Understanding What and Who You are Marketing For"
This week we are sharing "Understanding SEO in Content Marketing" ---
This is Post #2 of 5 in our 5 Steps to becoming Great at Online Marketing... Enjoy!
Remember in our first post, Understanding What and Who You Are Marketing, in our 5 part series, 5 Steps to Becoming A Great Content Marketer, we gave you a quick exercise that you could use to clarify why you are in business and what problems you solve with your business.
Now, that you have better clarity in your company’s messaging throughout your marketing strategy, you will want to create content that closely resembles the vocabulary of what your community will be searching for.
You want to really get in the heads of the people that are searching for your website and the product or services that your business provides.
This is the content that you will want search engines to index in their crawls of the internet, so they will deliver potential customers to your site
The following is a tool and a term that you will need to keep in mind when preparing content for your business' online growth.
In the past you were able to see the Keywords that people searched for to get to your site…. (See Keyword not provided) We like to use Google Adwords Keyword Planner to find new and related keywords (http://www.googlekeywordtool.com/)
Do not worry about the search volume data unless you are going to actually spend money and utilize those keywords to advertise (PPC, adwords, etc…). These search results are known as “head terms”.
Long tail keywords are longer keyword phrases that are more specific and are actually what people are searching for, this is why you want to get into the heads of understanding your potential customers that are searching for your products or services is key!
Did you know that long tail keywords are much easier to rank for.
and...
People who search by using long tail keywords... are farther along in their buying process and are more likely to purchase from a long tail keyword search.
As you can see, it’s imperative to take a mindful approach to your business’ content marketing strategy.
Looking for help and want to speak to one of our consultants about your content marketing and how it will help your business grow... contact us, today!
The next 5 Monday's we will be sharing a blog series covering "5 Steps to becoming Great at Online Marketing"
This week we are sharing... "Understanding What and Who You are Marketing For" ---
This is Post #1 of 5... Enjoy!!
Are you new to online marketing?
Or
Are you wondering why your website or ecommerce site is not getting the traffic you want?
Do you understand what you are marketing? Obviously it is your business or brand -- But do you really know how to convey that to your visitors... Do you speak in a voice that they will understand?
I have a quick exercise for you that will give you insights into your customers and the voice that you can best relate to their needs and wants.
Take a few minutes and answer these questions about your business, your hobby or idea.
OK… Now combine them all and:
And this is why my business partner and I created RevSocial.
We wanted to create a software that is easy to use, allows you to market and share your content to your visitors & customers, while enabling you to make better business decisions from your data. We understood that there were many tools to help you market your business but not one that has a lot of the tools in one platform; that is economical for small & medium sized businesses or agencies.
However, by developing the tools that we utilize to ensure our own scalable growth, we are now able to deliver a platform that our clients could utilize as well. We enjoy helping small businesses to market their businesses the right way with the right tool set!
The best thing about this little exercise is that what you plan on becoming known for ends up being so specific that it creates a very specific content path to follow.
Don’t worry about pigeon holing yourself in the beginning—because following these next few steps you will see how you create a sustainable content path as you grow.
Over the next few weeks, I will give you a few steps that you can follow to get started on the right path to becoming a better online marketer.
Looking for help and want to speak to one of our consultants about your content marketing and how it will help your business grow... contact us, today!
