Understanding What and Who You are Marketing For

The next 5 Monday's we will be sharing a blog series covering "5 Steps to becoming Great at Online Marketing" 

This week we are sharing...  "Understanding What and Who You are Marketing For" ---

This is Post #1 of 5...  Enjoy!!

Are you new to online marketing? 

Or

Are you wondering why your website or ecommerce site is not getting the traffic you want?

Do you understand what you are marketing? Obviously it is your business or brand -- But do you really know how to convey that to your visitors... Do you speak in a voice that they will understand?   

I have a quick exercise for you that will give you insights into your customers and the voice that you can best relate to their needs and wants.

Take a few minutes and answer these questions about your business, your hobby or idea.

1. What does your ideal customer want?
2. What’s the main problem they have that you believe you can solve?
3. What’s your method for solving that problem?
4. What do you love to talk about more than anything?

OK… Now combine them all and:

1. What does your ideal customer want?
   A software that is easy to use, allows them to market and share their content to their visitors & customers, while enabling them to make better business decisions from their data.
   
   

2. What’s the main problem they have that you believe you can solve?
   I believe there are many tools out there to market your business but not one that has all of the tools in one platform that is economical for small and medium sized businesses or agencies.
   
   

3. What’s your method for solving that problem?
   By developing tools that we utilize to develop our own scalable growth, then sharing with our many clients.
   
   
   
4. What do you love to talk about more than anything?
   We love to help small businesses to market their businesses the right way!   Our motto is “A rising tide, lifts all boats!”

And this is why my business partner and I created RevSocial.

We wanted to create a software that is easy to use, allows you to market and share your content to your visitors & customers, while enabling you to make better business decisions from your data.  We understood that there were many tools to help you market your business but not one that has a lot of the tools in one platform; that is economical for small & medium sized businesses or agencies. 

However, by developing the tools that we utilize to ensure our own scalable growth, we are now able to deliver a platform that our clients could utilize as well.  We enjoy helping small businesses to market their businesses the right way with the right tool set! 

The best thing about this little exercise is that what you plan on becoming known for ends up being so specific that it creates a very specific content path to follow. 

Don’t worry about pigeon holing yourself in the beginning—because following these next few steps you will see how you create a sustainable content path as you grow.    

Over the next few weeks, I will give you a few steps that you can follow to get started on the right path to becoming a better online marketer. 

Looking for help and want to speak to one of our consultants about your content marketing and how it will help your business grow... contact us, today!